{"id":1873,"date":"2026-04-29T22:45:00","date_gmt":"2026-04-29T20:45:00","guid":{"rendered":"https:\/\/lokalbakis.de\/?p=1873"},"modified":"2026-04-29T22:45:00","modified_gmt":"2026-04-29T20:45:00","slug":"disiplin-ve-kaliteyle-avrupada-zirveye-migro-hal-ve-anatolianin-hikayesi","status":"publish","type":"post","link":"https:\/\/lokalbakis.de\/?p=1873","title":{"rendered":"Disiplin ve Kaliteyle Avrupa\u2019da Zirveye: Migro-Hal ve Anatolia\u2019n\u0131n Hik\u00e2yesi"},"content":{"rendered":"

AMSTERDAM \/ ROTTERDAM \u2013 Hollanda merkezli Migro-Hal Trading BV\u2019nin bas\u0131n toplant\u0131s\u0131, gazeteci Yavuz N\u00fcfel organizasyonuyla ger\u00e7ekle\u015ftirildi. N\u00fcfel\u2019in davetiyle \u00e7ok say\u0131da bas\u0131n mensubunun kat\u0131ld\u0131\u011f\u0131 toplant\u0131da, \u015firketin kurucu sahibi Sait Y\u0131lmaz ve karde\u015fi Mikail Y\u0131lmaz, firman\u0131n 24 y\u0131la yay\u0131lan b\u00fcy\u00fcme s\u00fcrecini, kalite odakl\u0131 \u00fcretim anlay\u0131\u015f\u0131n\u0131 ve Avrupa\u2019daki stratejik hedeflerini anlatt\u0131.<\/p>\n

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Toplant\u0131da verilen mesaj netti: Avrupa\u2019da kal\u0131c\u0131 bir T\u00fcrk markas\u0131 olman\u0131n yolu, disiplinli \u00e7al\u0131\u015fma, bilimsel \u00fcretim ve uluslararas\u0131 standartlardan ge\u00e7iyor.<\/p>\n

Bu ba\u015far\u0131 tesad\u00fcf de\u011fil, disiplinin sonucu\u201d<\/strong><\/p>\n

Bas\u0131n mensuplar\u0131na hitap eden Sait Y\u0131lmaz, \u015firketin bug\u00fcn geldi\u011fi noktan\u0131n yo\u011fun emek ve istikrarl\u0131 \u00e7al\u0131\u015fma sayesinde m\u00fcmk\u00fcn oldu\u011funu vurgulad\u0131.\u201cG\u00fcnde 16-20 saat \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z d\u00f6nemler oldu. Biz bu i\u015fi sadece ticaret olarak g\u00f6rmedik, bilimsel altyap\u0131s\u0131n\u0131 kurduk. Disiplin ve kaliteye verdi\u011fimiz \u00f6nem bizi buraya ta\u015f\u0131d\u0131\u201d dedi.\u00a0Yakla\u015f\u0131k 24 y\u0131ll\u0131k s\u00fcre\u00e7te ki\u015fisel kazan\u00e7 yerine \u015firketin b\u00fcy\u00fcmesine yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 belirten Y\u0131lmaz, Avrupa\u2019da g\u00fc\u00e7l\u00fc ve s\u00fcrd\u00fcr\u00fclebilir bir T\u00fcrk markas\u0131 olu\u015fturmay\u0131 hedeflediklerini ifade etti.<\/p>\n

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Uluslararas\u0131 standartlar: Avrupa pazar\u0131n\u0131n anahtar\u0131<\/strong><\/p>\n

Firman\u0131n sahip oldu\u011fu International Featured Standards (IFS) sertifikas\u0131n\u0131n Avrupa\u2019daki konumlar\u0131n\u0131 belirleyen en kritik unsurlardan biri oldu\u011funu belirten Y\u0131lmaz, bu belgenin s\u00fcrekli denetime a\u00e7\u0131k bir sistem gerektirdi\u011fini s\u00f6yledi.<\/p>\n

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\u201cHer an denetlenebilir bir yap\u0131 kurduk. Bu da bizi sadece Hollanda\u2019da de\u011fil, Avrupa genelinde g\u00fcvenilir bir marka haline getirdi.\u201d G\u0131da sekt\u00f6r\u00fcnde 1990\u2019lardan bu yana uygulanan HACCP temelli sistemlerin bug\u00fcn IFS gibi daha kapsaml\u0131 standartlara evrildi\u011fini belirten Y\u0131lmaz, bu d\u00f6n\u00fc\u015f\u00fcme erken adapte olduklar\u0131n\u0131 vurgulad\u0131.<\/p>\n

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Helal sertifikas\u0131yla geni\u015fleyen t\u00fcketici g\u00fcveni<\/strong><\/p>\n

\u015eirketin bu y\u0131l ald\u0131\u011f\u0131 helal sertifikas\u0131 da toplant\u0131n\u0131n \u00f6nemli ba\u015fl\u0131klar\u0131ndan biri oldu. Y\u0131lmaz, yaln\u0131zca \u00fcr\u00fcn i\u00e7eri\u011finde de\u011fil, \u00fcretim s\u00fcrecinde kullan\u0131lan t\u00fcm bile\u015fenlerde hassasiyet g\u00f6sterdiklerini ifade etti.\u00a0\u201c160\u2019tan fazla \u00fcr\u00fcn\u00fcm\u00fcz var ve tek bir \u00fcr\u00fcnde bile risk b\u0131rakm\u0131yoruz. Bu, \u00f6zellikle Avrupa\u2019daki etnik t\u00fcketici i\u00e7in b\u00fcy\u00fck bir g\u00fcven unsuru.\u201d<\/p>\n

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Anatolia markas\u0131: 11 \u00fclkede 3.600 sat\u0131\u015f noktas\u0131<\/strong><\/p>\n

Migro-Hal b\u00fcnyesinde geli\u015ftirilen \u201cAnatolia\u201d markas\u0131, bug\u00fcn Avrupa\u2019da geni\u015f bir da\u011f\u0131t\u0131m a\u011f\u0131na ula\u015fm\u0131\u015f durumda. 11 \u00fclkede faaliyet g\u00f6steren marka, toplamda yakla\u015f\u0131k 3.600 sat\u0131\u015f noktas\u0131nda t\u00fcketiciyle bulu\u015fuyor.\u00a0Rotterdam\u2019daki %100 \u00f6z sermayeli \u00fcretim tesisinde ba\u015fta badem, f\u0131nd\u0131k ve Antep f\u0131st\u0131\u011f\u0131 olmak \u00fczere bir\u00e7ok \u00fcr\u00fcn\u00fcn i\u015flenip paketlendi\u011fini belirten Y\u0131lmaz, T\u00fcrkiye ve Bulgaristan\u2019daki \u00fcretim ba\u011flant\u0131lar\u0131yla tedarik zincirini g\u00fc\u00e7lendirdiklerini s\u00f6yledi.\u00a0\u201cTazelik bizim en \u00f6nemli iddiam\u0131z. \u00dcr\u00fcnler kavrulduktan k\u0131sa s\u00fcre sonra raflara ula\u015f\u0131yor.\u201d<\/p>\n

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300 \u00e7e\u015fit \u00fcr\u00fcn, g\u00fc\u00e7l\u00fc \u00fcretim altyap\u0131s\u0131<\/strong><\/p>\n

Anatolia markas\u0131n\u0131n \u00fcr\u00fcn gam\u0131 bug\u00fcn 300\u2019e yakla\u015fm\u0131\u015f durumda. Kuruyemi\u015ften kuru meyveye kadar geni\u015f bir yelpazede \u00fcretim yapan firma, kaliteyi standartla\u015ft\u0131rmak i\u00e7in modern tesisler ve ileri teknoloji kullan\u0131yor. Hollanda\u2019daki merkezde yakla\u015f\u0131k 40 ki\u015filik bir ekip g\u00f6rev yaparken, dolayl\u0131 istihdamla bu say\u0131 daha da art\u0131yor.<\/p>\n

Avrupa zincir marketlerine stratejik giri\u015f<\/strong><\/p>\n

Y\u0131lmaz, Avrupa\u2019daki b\u00fcy\u00fck zincir marketlerle \u00e7al\u0131\u015fman\u0131n art\u0131k farkl\u0131 kriterlere dayand\u0131\u011f\u0131n\u0131 belirterek, fiyat odakl\u0131 rekabetin yerini kalite ve s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 modele b\u0131rakt\u0131\u011f\u0131n\u0131 s\u00f6yledi.\u00a0\u201cArt\u0131k kimse fiyatla ba\u015flam\u0131yor. \u00d6nce sertifikalar\u0131n\u0131za bak\u0131yorlar. E\u011fer sisteminiz yoksa o pazara girmeniz m\u00fcmk\u00fcn de\u011fil.\u201d\u00a0\u015eirketin \u00fcr\u00fcnleri \u015fu anda y\u00fczlerce zincir ma\u011fazada test edilirken, her y\u0131l kontroll\u00fc \u015fekilde b\u00fcy\u00fcme stratejisi izleniyor.<\/p>\n

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\n\u201cH\u0131zl\u0131 de\u011fil, sa\u011flam b\u00fcy\u00fcyoruz\u201d\u00a0<\/strong><\/p>\n

Hollanda\u2019daki b\u00fcy\u00fck perakende zincirlerine giri\u015f s\u00fcrecinde temkinli ilerlediklerini belirten Y\u0131lmaz, \u201cBu pazara girmek zor ama \u00e7\u0131kmak \u00e7ok kolay. En k\u00fc\u00e7\u00fck hata sizi sistem d\u0131\u015f\u0131na iter. Bu y\u00fczden altyap\u0131m\u0131z\u0131 g\u00fc\u00e7lendirmeden b\u00fcy\u00fcm\u00fcyoruz\u201d dedi.<\/p>\n

2026 hedefi: 15 \u00fclke ve dijital d\u00f6n\u00fc\u015f\u00fcm<\/strong><\/p>\n

\u015eirketin gelecek vizyonuna da de\u011finen Y\u0131lmaz, 2026 y\u0131l\u0131na kadar faaliyet g\u00f6sterilen \u00fclke say\u0131s\u0131n\u0131 15\u2019e \u00e7\u0131karmay\u0131 hedeflediklerini a\u00e7\u0131klad\u0131. Depo y\u00f6netimi ve kalite kontrol s\u00fcre\u00e7lerinde yapay zek\u00e2 kullan\u0131m\u0131na ge\u00e7ilece\u011fini belirtti.<\/p>\n

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M\u0131s\u0131r \u00c7ar\u015f\u0131s\u0131 projesi ask\u0131ya al\u0131nd\u0131<\/strong><\/p>\n

Toplant\u0131da dikkat \u00e7eken ba\u015fl\u0131klardan biri de \u201cM\u0131s\u0131r \u00c7ar\u015f\u0131s\u0131\u201d projesi oldu. Yakla\u015f\u0131k 3 milyon euroluk yat\u0131r\u0131m plan\u0131n\u0131n g\u00fcven sorunlar\u0131 nedeniyle ask\u0131ya al\u0131nd\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayan Y\u0131lmaz, projenin hayata ge\u00e7mesi durumunda y\u00fczlerce ki\u015fiye istihdam sa\u011flayaca\u011f\u0131n\u0131 belirtti.<\/p>\n

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\nAvrupa\u2019da T\u00fcrk markas\u0131 olman\u0131n yeni form\u00fcl\u00fc<\/strong><\/p>\n

Migro-Hal ve Anatolia markas\u0131n\u0131n hik\u00e2yesi, Avrupa\u2019daki T\u00fcrk giri\u015fimcili\u011finin geldi\u011fi noktay\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. Disiplinli \u00e7al\u0131\u015fma, kalite odakl\u0131 \u00fcretim ve uluslararas\u0131 standartlara uyum, bu ba\u015far\u0131n\u0131n temel yap\u0131 ta\u015flar\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor.\u00a0Sertifikasyon, kurumsalla\u015fma ve s\u00fcrd\u00fcr\u00fclebilir kalite olmadan b\u00fcy\u00fcme art\u0131k m\u00fcmk\u00fcn de\u011fil.<\/p>\n

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Fotograflar: NFL Medya,LokalBakis<\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

AMSTERDAM \/ ROTTERDAM \u2013 Hollanda merkezli Migro-Hal Trading BV\u2019nin bas\u0131n toplant\u0131s\u0131, gazeteci Yavuz N\u00fcfel organizasyonuyla ger\u00e7ekle\u015ftirildi. N\u00fcfel\u2019in davetiyle \u00e7ok say\u0131da bas\u0131n mensubunun kat\u0131ld\u0131\u011f\u0131 toplant\u0131da, \u015firketin kurucu sahibi Sait Y\u0131lmaz ve karde\u015fi Mikail Y\u0131lmaz, firman\u0131n 24 y\u0131la yay\u0131lan b\u00fcy\u00fcme s\u00fcrecini, kalite odakl\u0131 \u00fcretim anlay\u0131\u015f\u0131n\u0131 ve Avrupa\u2019daki stratejik hedeflerini anlatt\u0131. Toplant\u0131da verilen mesaj netti: Avrupa\u2019da kal\u0131c\u0131 bir […]<\/p>\n","protected":false},"author":2,"featured_media":1878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guencel"],"jetpack_featured_media_url":"https:\/\/lokalbakis.de\/wp-content\/uploads\/2026\/04\/Bildschirmfoto-20p26-04-29-um-21.16-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lokalbakis.de\/index.php?rest_route=\/wp\/v2\/posts\/1873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lokalbakis.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lokalbakis.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lokalbakis.de\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lokalbakis.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1873"}],"version-history":[{"count":1,"href":"https:\/\/lokalbakis.de\/index.php?rest_route=\/wp\/v2\/posts\/1873\/revisions"}],"predecessor-version":[{"id":1879,"href":"https:\/\/lokalbakis.de\/index.php?rest_route=\/wp\/v2\/posts\/1873\/revisions\/1879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lokalbakis.de\/index.php?rest_route=\/wp\/v2\/media\/1878"}],"wp:attachment":[{"href":"https:\/\/lokalbakis.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lokalbakis.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lokalbakis.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}